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New Deal


Announced

Paragon Partners to acquire a majority stake in Sovendus from Bregal Unternehmerkapital.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Digital Services

Private

Acquisition

Private Equity

Majority

Germany

Domestic

Single Bidder

Pending

digital marketing

Friendly

Synopsis

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Private equity firm Paragon Partners agreed to acquire a majority stake in Sovendus, a German e-marketing company, from Bregal Unternehmerkapital. Financial terms were not disclosed. "We are deeply impressed how Oliver Stoll and Michael Kofluk established Sovendus as a relevant performance channel with directly measurable success for its partner merchants. Sovendus’ tools are an intuitive win-win for shops and end customers," Krischan von Moeller, Managing Paragon Partner.

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