Announced
Financials
Sources
Tags
United Kingdom
Pending
banking services
FinTech
Majority
Acquisition
Private
Friendly
Domestic
Single Bidder
Synopsis
Yougov, a market research agency company, agreed to acquire Lean App, an open banking start-up. Financial terms were not disclosed. The transaction will allow Yougov to use financial data – such as the value, timing and frequency of purchases made on and offline – to improve its products. The move comes soon after the launch of Yougov safe, a cross device transfer and data marketplace, as it aims to boost its stream of observed behavioural data.
Search a database of more than 250,000 verified dealmakers
Receive automated updates on global transactions
Follow the activity, relationships and transactions of top dealmakers
© COPYRIGHT 2024 MERGERLINKS LIMITED.
ALL RIGHTS RESERVED.
15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.