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Announced

Mobvista to acquire Reyun for $231m.

Financials

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Transaction Value£166m
Consideration TypeCash, Ordinary Shares
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Acquisition

Pending

China

Single Bidder

game data

marketing technology

Private

Digital Services

Domestic

Majority

Friendly

Synopsis

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Mobvista, a technology platform dedicated to driving global business growth in the digital age, agreed to acquire Reyun, a MarTech company, for $231m. "We're excited by the potential Reyun's SaaS products present, having a mature business model and a high degree of commercialization. Mobvista's acquisition and integration of Reyun and its products will greatly enrich our product matrix in the MarTech industry chain to strategically strengthen our foothold on the competitive Chinese market," Clement Cao, Mobvista CEO & Co-Founder.

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