.
MergerLinks Header Logo

Announced

Completed

Peach Video completed the acquisition of Adtoox.

Financials

Edit Data
Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

Edit

Acquisition

Single Bidder

Sweden

Completed

Majority

Cross Border

ad delivery

Private

Friendly

Media Agencies

Synopsis

Edit

Peach Video, a global video ad management platform, completed the acquisition of Adtoox, a Stockholm-based ad delivery company. Financial terms were not disclosed. “We are excited to welcome Adtoox to the Peach team. In the 14 years since founding Adtoox Emil and Oskar have built a strong team and product range, which is a leading platform used by brands, agencies and media owners to deliver ads in the Nordics. We have a shared vision of making it easy for our customers to manage the workflow of advertising content and data between brands, production companies, agencies and media owners,” Ben Regensburger, Peach CEO.

© COPYRIGHT 2024 MERGERLINKS LIMITED.

ALL RIGHTS RESERVED.

15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.

CONTACT US