Demandbase to acquire InsideView and DemandMatrix.

Demandbase, a targeting and personalization platform for business-to-business companies, agreed to acquire InsideView, a software as a service company that gleans insights and relationships, and DemandMatrix, a provider of technographic data and intelligence. Financial terms were not disclosed. "Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This requires great data — and we now have the premium B2B data and intelligence solutions to help companies identify, understand, and engage their customers and prospects. With this move, Demandbase moves from being 'just' a leader in account-based programs to being the definitive leader in B2B go-to-market," Gabe Rogol, Demandbase CEO.