Announced
Synopsis
Britvic, a British producer of soft drinks, agreed to acquire Plenish, which offers a range of organic, clean label, plant-based beverages across plant-based milks, cold-pressed juices and functional shots. Financial terms were not disclosed. "I am delighted that Britvic has acquired the Plenish brand and the opportunity to accelerate its progress in the fast-growing area of plant-based nutrition. We are confident that the strength of our relationships with retailers, supply chain and distribution reach will fuel further momentum for the brand and provide a platform for its expansion and long-term growth. I am really pleased that Kara Rosen, the founder of Plenish, and her team will be joining Britvic, and look forward to working with them and benefiting from their native expertise in plant-based nutrition, direct-to-consumer and digital marketing," Simon Litherland, Britvic CEO.
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