EQT-backed Sitecore, a provider of digital experience management software, completed the acquisition of Moosend, a SaaS-based marketing automation platform provider. Financial terms were not disclosed. "The completion of our acquisition of Moosend is another exciting milestone for us. As our third acquisition this year, we will continue along our ambitious journey to enhance and energize our customers’ marketing efforts. We’re now better positioned to support our customers in the effective deployment of measurable marketing campaigns, by further improving the automation of workflows across the entire customer journey. Our aim is always to provide our customers with faster innovation, less upfront investment and shorter time to value, and the completion of this acquisition ensures this," Steve Tzikakis, Sitecore CEO.