Announced
Financials
Tags
Majority
Single Bidder
Acquisition
Domestic
omnichannel marketing
Pending
Friendly
United States
Private
Media Agencies
Private Equity
Synopsis
Fox Corporation, a media producer and distributor, agreed to acquire Outkick Media, an omnichannel marketing company, from Savage Ventures, a private equity firm. Financial terms were not disclosed. "As FOX further diversifies our growing digital portfolio and broadens our position in the sports wagering ecosystem, there could be no better acquisition than Outkick. Clay and his team have quickly made Outkick a content powerhouse with a very large, loyal and engaged audience. We expect the synergies presented across FOX's existing portfolio of assets will turbocharge this exciting business," Lachlan Murdoch, Fox Corporation CEO and Chairman.
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