Announced
Completed
Synopsis
Beringer Capital, a private equity firm, completed the acquisition of Perform[cb], an advertising and marketing company, from Centre Lane Partners, a private equity firm. Financial terms were not disclosed. "This partnership with Beringer Capital is an exciting milestone for Perform[cb] and is a testament to the hard work and passion our team of industry veterans has poured into the business. The performance marketing space is rapidly expanding and evolving, and we are confident in Perform[cb]'s ability to drive the industry forward. We believe that, with their expertise in digital marketing and advertising, Beringer is the ideal partner to help Perform[cb] bring further innovation and continuous momentum to the industry. We have enjoyed our partnership with Centre Lane Partners and appreciated their support of the Perform[cb] journey," Erin Cigich, Perform[cb] CEO.
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