Spark Capital led a $130m Series C round in Ada.

Private equity firm Spark Capital led a $130m Series C funding round in Ada Solutions, a provider of automated customer experience services. Additional investors include Tiger Global Management, Accel, Bessemer, FirstMark, Version One, and Burst Capital. With the funding, Ada will grow headcount considerably to support global expansion from a go-to-market perspective and continued innovation in R&D. “This investment comes on the heels of a record year of growth and the biggest product launch in Ada company history. We will use this new round of funding to accelerate our automation’s impact across every stage of the customer journey, and more than double our team size to 500+,” Mike Murchison, Ada CEO and Co-Founder.