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New Deal


Announced

Completed

PSG completed the €42m investment in Artur’In.

Financials

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Transaction Value£36m
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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France

Single Bidder

Acquisition

digital marketing

Private

Friendly

Cross Border

Completed

Private Equity

Majority

Digital Services

Synopsis

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Providence Strategic Growth Partners completed the €42m investment in Artur’In, a France-based automated digital marketing solutions provider for local businesses. “In our view, Artur’In’s technology offers a one-stop shop to help SMEs develop their digital marketing function, which is crucial to customer acquisition and growth. Furthermore, we believe the Covid-19 pandemic has highlighted the importance of communicating with customers via digital channels, particularly for local businesses,” Dany Rammal, PSG Managing Director and Head of Europe.

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