Cobepa-backed HG International completed the acquisition of Blue Wonder.

Cobepa-backed HG International, a producer of cleaning, protection and beautifying in and around the home, completed the acquisition of Blue Wonder, a Dutch company specialised in cleaning products. Financial terms were not disclosed. “HG aims to become the undisputed European leader in specialty cleaning market, both through organic growth and complementary acquisitions. We launched this strategy several years ago and are successfully implementing it step by step. One of the segments missing from our portfolio was disinfectant cleaning products. This led us to Blue Wonder. We were impressed by its leading brand position on the shelves. We believe our customers will react favourably to the acquisition. The combination of the two highly effective and successful specialty cleaning product propositions offered by HG and Blue Wonder will enable them to better meet the needs consumers, not only in the Netherlands but also and especially in Europe,” Jeroen Mustert, HG International CEO.