Softbank Vision Fund 2 led a $775m Series A round in Perch.

Softbank Vision Fund 2 led a $775m Series A funding round in Perch, a technology-driven commerce company that acquires and operates top Amazon third-party and other D2C brands at scale. Spark Capital and Victory Park Capital participated in the round. "This investment is a powerful validation of our amazingly talented team, data-first playbooks, and long-term vision. This isn't a standard roll-up play; we're meaningfully investing in our brands and a unifying technology platform. Our highly analytical and tech-first approach allows us to innovate and automate at scale, driving efficiencies from supply chain logistics to listing optimization. We plan to use these funds to invest in the team and platform, drive additional brand upside through additional channels and geographies, and continue to acquire the best products and brands," Chris Bell, Perch CEO.