General Atlantics, a global growth equity firm providing capital and strategic support for growth companies, completed the investment in Buff City Soap, a plant-based home and personal care brand franchise. Financial terms were not disclosed. “As consumers increasingly look for high-quality home and personal care offerings that emphasize plant-based ingredients, we believe there is meaningful opportunity for Buff City Soap’s continued growth through product, category, and unit expansion. We look forward to partnering with the Buff City Soap management team, as well as existing investors Crux Capital and Guideboat Capital, to meaningfully scale the business," Andrew Crawford, General Atlantic Global Head of Consumer.