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New Deal


Announced

Completed

iContact completed the acquisition of Moz.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Acquisition

Software

Single Bidder

educational resources

Friendly

Private

Completed

United States

marketing

Domestic

Majority

Synopsis

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iContact, a provider of email marketing and social media marketing software and services, completed its acquisition of Moz, a search engine optimization technology company. Financial terms were not disclosed. "Since the beginning, Moz has elevated SEO as a critical strategy for growth and brand recognition. With this news, our mission remains the same. Moz should only innovate faster and more effectively for our customers. The shared focus on delivering powerful digital marketing solutions is a perfect fit for our brand, staff and community. We are excited to begin collaborating on new solutions for our collective customers," Sarah Bird, Moz CEO.

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