Versus Systems, the in-app advertising tool that rewards consumers with brands they want while engaging with the games & apps they love, completed the acquisition of Xcite Interactive, a massive audience engagement firm. Financial terms were not disclosed. "This acquisition is transformative not only for Versus but for our audiences, brands, and content partners like teams, game developers, broadcasters, and streamers of all sizes. Versus adding rewards to Xcite's already strong base of teams and live events that use the XEO platform as a service will substantially grow our product offerings and benefit all our partners. We’ve already seen industry-leading transaction rates and engagement – even in tests of our combined products – results that we expect will only improve over time," Matthew Pierce, Versus Systems CEO.