Announced
Financials
Tags
Acquisition
Private Equity
Single Bidder
digital services
Friendly
Public
Sweden
Domestic
Pending
advertising
Digital Services
discount
Majority
Synopsis
IK Investment Partners, a private equity firm, to invest in Mecenat, a marketing technology company. Financial terms are not disclosed. "We are excited to be partnering with IK as we enter the next stage of our journey. Our success to date has been driven by remaining relevant for tomorrow’s trendsetters and students by developing our technology to connect them with the most appealing products and services from today’s leading brands. With IK’s support, we aim to further develop our business by expanding into complementary affinity groups and ensuring we remain the top-of-mind marketing channel for reaching students and young professionals," Jonas Levin, Mecenat Founder and CEO.
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