Announced
Completed
Financials
Tags
Personal Products
Friendly
personal care platform
United States
Single Bidder
Completed
Private Equity
Domestic
Private
personal care
Acquisition
Majority
Synopsis
Tengram Capital Partners-backed HRB Brands, a personal care products provider, completed the acquisition of 12 brands such as Brut, Pert, Sure, Ammens, Seabreeze and Infusium, from Helen of Troy, a global consumer products company. for $44.7m. “Today’s acquisition complements, leverages, and builds upon the Company’s robust portfolio of personal care brands. These well-known, iconic brands have strong consumer loyalty across distribution channels in North and South America,” William Sweedler, Tengram Managing Partner and HRB Brands Chairman.
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