BHG Group to acquire a majority stake in HYMA from Verdane for $133m.

BHG Group, a consumer e-commerce company in the Nordics, agreed to acquire a majority stake in HYMA, an online retailer, from Verdane, a specialist growth equity investment firm, for $133m. "We have been following HYMA for a long time and are impressed by the Group’s development. HYMA has a fantastic management team and organisation that has made excellent progress in developing its operations through the addition of products in a number of BHG’s main categories. The business is run with a data-driven approach and a focus on high customer satisfaction," Adam Schatz, BHG President and CEO.