Announced

Affle to acquire Jampp for $41m.

Synopsis

Affle, a technology company, agreed to acquire Jampp, a programmatic mobile advertising platform, for $41m. “We are excited to announce this acquisition and welcome the Jampp team on-board. We see a lot of complementary strengths for our platforms and are confident that by leveraging these, we will strengthen our CPCU business and deliver greater scale and ROI to our customers. We also see a lot of synergies in the market focus for Affle and Jampp, and believe that this acquisition will allow us to scale our business in fast-growing markets like the US and LATAM. The entrepreneurial and collaborative culture at Jampp will blend in well with Affle and enable us to deliver consistently to our strategy and vision,” Anuj Khanna Sohum, Affle Chairman and CEO.

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