Insight Partners, a venture capital and private equity firm, led a Series A funding round in Modern Milkman, a provider of grocery delivery services intended to reduce the use of plastic. Other investors also include ETF Partners and Simon Murphy. “Consumers are reassessing their consumption, and they expect the businesses they buy from to help them on that journey. The Modern Milkman combines a focus on great customer experience with a business model that is suited to significant expansion to meet the needs of customers across the UK and beyond, and we are delighted to be supporting the company on the next stage of its growth," Jeff Lieberman, Insight Partners Managing Director.