Apollo-backed Shutterfly, a digital retailer and manufacturing platform for personalized products, agreed to acquire Spoonflower, a global marketplace connecting makers and consumers with artists worldwide, for $225m. The acquisition, which is subject to regulatory approvals and customary closing conditions, is expected to close in the third quarter of 2021. “Millions of consumers use Spoonflower to make and upload their own designs on premium fabric, wallpaper and home decor, ignite their entrepreneurial spirit by launching small businesses or express their personal style by shopping the marketplace of more than one million designs. Driven by its passionate creative community and a visionary management team, Spoonflower has also experienced explosive growth over the last 18 months amid the thriving DIY consumer movement. It’s a highly complementary strategic fit for Shutterfly and a win/win for consumers, employees, and members of our creative community alike,” Hilary Schneider, Shutterfly CEO.