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New Deal


Announced

Apex Group to acquire Senasen Group.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Friendly

Private

Majority

digital marketing

Single Bidder

Domestic

Digital Services

United Kingdom

Acquisition

Pending

Synopsis

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Apex Group, a global financial services provider, agreed to acquire Senasen Group, a digital marketing platform provider. Financial terms were not disclosed. "We see frictionless digital solutions as the future for the financial services space. The Senasen platform is like a LinkedIn for the investment management space. Our global client base ranges from well-established institutional managers looking to deploy capital efficiently, to start-up funds seeking to attract new investment; no matter what stage they are at, the Senasen platform can be of benefit providing secure two-way communication. For those looking for additional support, we plan to offer outsourced platform management solutions in addition to a range of content creation and marketing support services to further enhance our single-source offering," Rosie Guest, Apex Group CMO.

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