LLR Partners, a private equity firm, led a $100m Series E funding round in JW Player, a video software and data insights platform. With this financing, JW Player will accelerate product innovation to meet the rapidly changing demands of customers in today’s digital video environment, expand its global go-to-market footprint across sales, marketing and channel partnerships and continue to grow and invest in building a world-class team. "Video has entered into a golden age, and we now live in the Digital Video Economy. As we enter this next phase, we are thrilled to partner with LLR. LLR’s team brings decades of unmatched support and expertise in growing industry-changing software companies and will undoubtedly help us accelerate our success as we pursue this massive market opportunity together," Dave Otten, JW Player Co-Founder and CEO.