Mercato Partners-backed Traverse Fund company to acquire Maximum Effort Marketing.

Mercato Partners-backed Traverse Fund company to acquire Maximum Effort Marketing, a film production company and digital marketing agency. Financial terms were not disclosed. "We are thrilled to see the cutting-edge integration of creative and media that the MNTN and Maximum Effort Marketing combination represents. MNTN has developed an incredibly accessible and powerful platform for companies of all sizes that taps into the exploding connected TV marketplace. Maximum Effort Marketing's signature content creates bonds for brands with this new generation of connected viewers, perfectly complementing the MNTN platform," Joe Kaiser, Mercato Partners Traverse Fund Director.