Blackstone completed the investment in GTCR-backed Simpli.fi, a provider of workflow software and programmatic advertising solutions, at a $1.5bn valuation. “Simpli.fi’s highly differentiated technology platform and superior customer service have made it a clear leader in its space. Digital advertising is a high-conviction investment theme at Blackstone and Simpli.fi sits at the intersection of multiple attractive tailwinds, including the continued shift in local media spend to programmatic digital and CTV. We are very excited to partner with the management team and GTCR to further accelerate the Company’s growth," Sachin Bavishi, Blackstone Managing Director.