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Announced

Completed

Insight Partners led a $67m Series C round in Shogun.

Financials

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Transaction Value£48m
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Private

United States

Venture Capital

Private Equity

Single Bidder

Acquisition

Friendly

E-commerce

Minority

Completed

Domestic

e-commerce experience

Synopsis

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Insight Partners, an American venture capital and private equity firm based in New York City, led a $67m Series C round in Shogun, an e-commerce experience platform, with participation from Initialized Capital, Accel and VMG Partners. "We're continuing to see tremendous interest in headless commerce. In 2020, 61% of online retailers said they are leveraging it or intend to leverage it, and that number is rising. Great shopping experiences define great brands, and having access to packaged headless commerce software is crucial. Historically, headless has been restricted to brands with the biggest budgets, or has been considered developer-centric, but we're on a mission to democratize headless, empowering any brand to deliver exceptional experiences easily," Finbarr Taylor, Shogun CEO.

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