Project A to invest in Perfect Drive Sports Group.

Project A, a venture capital company in Berlin, Germany, agreed to invest in Perfect Drive Sports Group, Europe's largest e-commerce company for golf equipment. Financial terms were not disclosed. "The Perfect Drive Sport Group has shown strong growth in the highly fragmented European market for golf equipment. The Covid-19 pandemic has further changed the purchasing behaviour of golfers from offline to online, a development PDSG is well positioned for. With our operational model, Project A is able to support PDSG’s growth beyond the current markets and help them leverage their tech, data and marketing capabilities," Ben Fischer, Project A General Partner.