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Announced

5 Jul 2021

Modern Times Group to acquire PlaySimple for $514m.

Synopsis

Modern Times Group, a digital entertainment company, agreed to acquire PlaySimple, a developer and publisher of mobile word games, for $514m. Founded in 2014, PlaySimple is an India-based developer and publisher of mobile word games with over 200 employees.

Principals

target

PLAYSIMPLE

bidder

Modern Times Group

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Market Context

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Bidder Team (12)

daniel sveen

Senior Associate at Gernandt & Danielsson

Lawyer

bidder

Deals

£ 7.32 B

Total Value

oscar anderson

Associate at Gernandt & Danielsson

Lawyer

bidder

Deals

£ 4.64 B

Total Value

maria redin

President and CEO at MODERN TIMES GROUP

Manager

bidder

Deals

£ 4.26 B

Total Value

simon joseph duffy

Chairman at MODERN TIMES GROUP

Manager

bidder

Deal

£ 372 M

Total Value

lars torstensson

CFO at MODERN TIMES GROUP

Manager

bidder

Deals

£ 1.62 B

Total Value

pierre linde

Managing Director at Ernst & Young

Financial Advisor

bidder

Deals

£ 2.88 B

Total Value

mikael jakobson

Senior Manager at Ernst & Young

Financial Advisor

bidder

Deals

£ 2.36 B

Total Value

staffan ekstrom

Managing Director at Ernst & Young

Financial Advisor

bidder

Deals

£ 4.01 B

Total Value

johan levinsson

In-house Counsel at MODERN TIMES GROUP

Manager

bidder

Deals

£ 510 M

Total Value

fredrik palm

Partner at Gernandt & Danielsson

Lawyer

bidder

Deals

£ 7.37 B

Total Value

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emelie ögren

Associate at Gernandt & Danielsson

Lawyer

bidder

Deal

£ 372 M

Total Value

markus leveen pehrson

Manager at Ernst & Young

Financial Advisor

bidder

Deals

£ 510 M

Total Value

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