Announced
Completed
Financials
Tags
Friendly
brand development
Domestic
Private
Acquisition
Customer Relationship Management
Majority
United States
Single Bidder
Completed
Synopsis
Merkle, a customer experience management company, completed the acquisition of LiveArea, a brand management company, from PFSweb, a global commerce services company, for $250m. “We are confident they will accelerate momentum as they integrate with the Merkle team and continue supporting their clients with an even more comprehensive set of digital business capabilities. I would like to thank Jim and his team for their contributions to our company and clients. Having successfully completed the sale of LiveArea, we will keep working to maximize PFS’s growth through continued high quality client service and operational efficiency," Mike Willoughby, PFSweb CEO.
© COPYRIGHT 2024 MERGERLINKS LIMITED.
ALL RIGHTS RESERVED.
15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.