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New Deal


Announced

Completed

Merkle completed the acquisition of LiveArea from PFSweb for $250m.

Financials

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Transaction Value£179m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Friendly

brand development

Domestic

Private

Acquisition

Customer Relationship Management

Majority

United States

Single Bidder

Completed

Synopsis

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Merkle, a customer experience management company, completed the acquisition of LiveArea, a brand management company, from PFSweb, a global commerce services company, for $250m. “We are confident they will accelerate momentum as they integrate with the Merkle team and continue supporting their clients with an even more comprehensive set of digital business capabilities. I would like to thank Jim and his team for their contributions to our company and clients. Having successfully completed the sale of LiveArea, we will keep working to maximize PFS’s growth through continued high quality client service and operational efficiency," Mike Willoughby, PFSweb CEO.

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