Announced
Completed
Financials
Tags
Private
Acquisition
Completed
Cross Border
ecommerce
Majority
E-commerce
omnichannel marketing
Single Bidder
Friendly
United States
Synopsis
Klarna, a retail bank, completed the acquisition of HERO, a social shopping platform. Financial terms were not disclosed. "Klarna is a company we've long admired. They have built an iconic brand and proposition, and a unique culture that makes it the perfect home for our team. By joining forces we are able to bring our technology to even more merchants and consumers across the world, making online shopping more social, interactive and ultimately more human," Adam Levene, HERO Founder.
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