General Catalyst led a £50m Series D funding round in Bloom & Wild, an online flower delivery and gifting platform. Additional investors include Index Ventures, Burda Principal Investments, d4 Ventures, Novel TMT Ventures, MMC Ventures, Novator and Pecten Capital. “We are rapidly extending our leadership of the European online flower and house plant market through the combination of strong organic growth and selective acquisitions. As markets continue their online transition, Bloom & Wild is best placed to capture this growth, given our expanding product range and the sophistication of our technology, data, and marketing capabilities, in what is a growing £22 billion European market opportunity," Aron Gelbard, Bloom & Wild CEO and Co-Founder.