PE-backed PureCars, an automotive software and managed services company, completed its acquisition of truPayments, a shopping personalization and fintech platform. PureCars is backed by private equity firms Diversis Capital Partners and Stage 1 Ventures. Financial terms were not disclosed. "The opportunity to directly integrate martech with shopping personalization and digital retailing is groundbreaking. The synthesis of the underlying data and technology sets the stage for us to have a significant positive impact on the car buying process for consumers, as well as the advertising and retailing experience for dealerships," Tarry Shebesta, truPayments CEO.