SFW Capital completed a majority investment in Captify.

SFW Capital, a private equity firm, completed a majority investment in Captify, a developer of a digital marketing platform designed to offer data driven advertising and analytics services. Financial terms were not disclosed. "We are very excited to partner with Captify co-founder and CEO Dominic Joseph and his team in supporting the growth of the most powerful search intent data-driven marketing solution serving the open web. Captify delivers higher performance than alternative solutions, all while focused on ensuring consumer privacy. The combination of this remarkable value proposition and the recent launch of its self-serve platform underpins a very strong historical annual growth rate that we will look to accelerate going forward," Omair Sarwar, SFW Partner.