Ascential to acquire a 51% stake in ASR Group Holdings for $122m.

Ascential, a specialist information, analytics, and eCommerce optimization company, agreed to acquire a 51% stake in ASR Group Holdings, a digital content optimization business, for $122m. “ASR’s leadership in eCommerce independent content optimisation adds capabilities in this rapidly emerging market to our already compelling measurement and execution services for brands. The global footprint of our existing business and expertise across multiple marketplaces offer a clear path to accelerate ASR’s expansion, while introducing further insight and opportunities to grow our own Digital Commerce proposition," Duncan Painter, Ascential CEO.