New Mountain-backed Tinuiti to acquire Bliss Point Media.

New Mountain-backed Tinuiti, an independent performance marketing firm, agreed to acquire Bliss Point Media, a video advertising and performance marketing services provider. Financial terms were not disclosed. "All digital is measurable and performance marketing is a critical piece of connecting brands with consumers who have shifted to digital. Brands who take a performance-first approach to connecting their audiences with greater, targeted immersive experiences, will conquer this next consumer and digital frontier. Bliss Point's and Tinuiti's combined capabilities and technologies will give brands a truly differentiated full-service offering rooted in proprietary and patented machine-learning technology, attribution and econometrics. Marketers will be able to scale this service from the small screens of Google, Facebook and Amazon to the big screens of TV - OTT, cTV and linear," Zach Morrison, Tinuiti CEO.