Announced

Completed

NielsenIQ completed the acquisition of Cornerstone Capabilities.

Synopsis

NielsenIQ, a provider of retail and consumer data platform, completed the acquisition of Cornerstone Capabilities, a developer of revenue management optimization software. Financial terms were not disclosed. “This is an exciting acquisition that demonstrates our continued commitment to our CPG clients. Incorporating Cornerstone’s software into NielsenIQ’s existing price and promotion suite of products will further expand the scale of our analytics capabilities and allow us to broaden solutions to our global clients. Our data and analytics provide a unique and unbiased view of consumer behavior, and now we will bring more transparency and clarity to price and promotion strategies,” Jeanne Danubio, NielsenIQ President of North America and Global Clients.

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