Tiger Global led a $36m Series A round in G.O.A.T Brand Labs, a provider of data-based insights, with participation from Flipkart Ventures, Mayfield, Nordstar and Better Capital. "The potential of the D2C market in India will only continue to grow and G.O.A.T. Brand Labs is well positioned to effectively tap this, while helping brands scale. We are excited to partner with Rishi, Rameswar and team, as they build their tech-enabled platform and make the best resources available to native brands," Scott Shleifer, Tiger Global Partner.