Serent-backed Revinate completed the acquisition of NAVIS.

Serent-backed Revinate, a provider of guest data management and marketing automation, completed the acquisition of NAVIS, a provider of software and services to power reservation sales agents and marketing activities. Financial terms were not disclosed. "NAVIS and Revinate are two platforms that provide a tremendous amount of value to their customers. By tightly integrating Revinate's leading guest data platform with NAVIS' leading voice channel conversion platform, we see the opportunity to bring exceptional direct booking performance to the hospitality industry," Lance Fenton, Serent Capital Partner.