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New Deal


Announced

Completed

The Craftory completed a $60m investment in Freddie’s Flowers.

Financials

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Transaction Value£43m
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Sources

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Tags

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Private

United Kingdom

Single Bidder

Venture Capital

delivering letterbox flowers

Specialty Retailers

Friendly

Completed

Acquisition

Domestic

Minority

Private Equity

Synopsis

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The Craftory, a British venture capital firm, completed a $60m investment in Freddie’s Flowers, a provider of retail flowers delivered at home. “At Freddie's Flowers, sustainability is a core focus of what we do. As a business, we strive to actively demonstrate climate leadership and account for our environmental impact. This has been shown both through our commitment to carbon neutrality, third-party verified by the Carbon Trust, and through our greenhouse gas emissions reduction targets via the Science-Based Targets initiative," William Gee, Freddie’s Flowers Head of Sustainability.

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