Aurea Software, a software company, completed the acquisition of XANT, a provider of guided sales engagement software. Financial terms were not disclosed. "B2B buyers are demanding the same kind of purchasing experiences they’ve become accustomed to as consumers. Delivering highly personalized, buyer-centric B2B experiences is vastly more challenging given product complexity, protracted multi-stage sales cycles, plus diverse constituents involved in the buying process. It’s virtually impossible without deep buyer insights, and that's exactly what XANT adds to our commerce portfolio," Scott Brighton, Aurea CEO.