Hootsuite, a developer of a social media management platform, agreed to acquire Heyday, a developer of a data-driven platform, for $48m. “Social is the new interface of commerce and customer care. Modern day brands have to manage a multitude of daily interactions and conversations at scale—which is impossible to do without AI automation. With the acquisition of Heyday, Hootsuite will now give AI capabilities to marketing, sales and support teams globally so they can deliver exceptional experiences at scale," Tom Keiser, Hootsuite CEO.