Permira led a $103m funding round in FullStory.

Permira, a global investment firm, led a $103m funding round in FullStory, a developer of a web and mobile analytics platform. Additional investors include Kleiner Perkins, GV, Stripes, Dell Technologies Capital, Salesforce Ventures, and Glynn Capital. The funding will be used to expand FullStory's business internationally and to further enhance its award-winning DXI platform, which helps companies build better digital products and experiences across web and mobile channels by providing real-time analytics and insights to product, customer success, engineering, and marketing teams. "FullStory customers use our software to perfect their digital experiences, creating customer delight, and driving business value. Combining robust behavioral data with powerful machine learning (ML) strategies and heuristics, FullStory surfaces experience-enhancing opportunities that could never be found through traditional analytics, customer feedback, or usability testing. We will continue to aggressively innovate privacy-first platform capabilities that empower global companies to bring a better version of the digital experience to life," Scott Voigt, FullStory Founder and CEO.