Georgian, a multi-billion dollar fintech company, led a $125m Series E round in Bluecore, the retail technology company transforming casual shoppers into lifetime customers for the world's fastest growing retail brands, with participation from FirstMark, Norwest and Silver Lake. "Bluecore has been building towards this current moment in commerce since Georgian first invested in 2015. It's incredible to see the firm's vision realized as online shopping has moved from an increasingly popular trend to the default mode of commerce for many people. We're excited to be able to extend our investment and be part of Bluecore's ongoing and enduring success," Tyson Baber, Georgian Lead Investor.