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Announced

GumGum to acquire JustPremium.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Majority

digital marketplace

Digital Services

Cross Border

Pending

Private

advertising

Friendly

Netherlands

Acquisition

Single Bidder

Synopsis

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GumGum, a developer of artificial intelligence-based computer vision technology, agreed to acquire JustPremium, an operator of an online digital marketplace intended to provide access to advertising networks and products. Financial terms were not disclosed. “Brands are looking for a strategic partner with value tested and accredited technology that drives campaign results, with no reliance on cookies, on a global scale. We believe this acquisition makes us that partner. It’s all about creative, context, and global scale. With those three elements, powered by sophisticated technology, we deliver what consumers want across all digital environments and, as a result, drive strong campaign ROAS for our brand partners," Phil Schraeder, GumGum CEO.

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