Announced
Completed
Financials
Sources
Tags
United States
energy drinks
Private
Friendly
Soft Drinks
Minority
Acquisition
Completed
Private Equity
Venture Capital
Domestic
Synopsis
Durable Capital led a $106m Series C round in Super Coffee, a coffee products producer. Additional investors include LivWell Ventures, 7-Eleven’s venture arm, Boston Beer, Dave Peacock, Clayton Christopher and Brian Goldberg. “We’ve come a long way from our little brother’s dorm room. This partnership with Durable will fuel our distribution expansion, while allowing us to invest in national advertising and brand-building efforts,” Jim DeCicco, Super Coffee CEO.
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