L Catterton, a private equity firm, led a $118m funding round in SellerX, a provider of brand acquisition and management services intended for amazon-based retailers. Other investors include Sofina, Cherry Ventures, Felix Capital, and 83North. "Money raised in financing rounds in this space is typically heavily debt based. What's so exciting about this round is that all of the €100m is equity. It puts us in an incredibly strong position to raise further debt and to keep building our portfolio by acquiring the best Amazon sellers in Europe, the US, and China," Philipp Triebel, SellerX Co-Founder.