Announced

Lovehoney to merge with WOW Tech in a $1.2bn deal.

Synopsis

Lovehoney, a UK-based online retailer of sex toys, agreed to merge with WOW Tech, a sexual wellness company, in a $1.2bn deal. "Combined, we will be even better placed to contribute to bringing sexual happiness to the centre of society. This will benefit our entire industry. We are looking forward to continuing to work with our teams to create even more value for all our B2B partners and their customer base. By partnering even more closely together, I am certain we can all achieve our common goals," Johannes Plettenberg, Lovehoney CEO.

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