Wipro Consumer Care-Ventures completed the investment in Soulflower.

Wipro Consumer Care-Ventures, a venture capital fund, completed the investment in Soulflower, a farm-to-face clean beauty brand. Financial terms were not disclosed. “Our investment in Soulflower is part of our strategy to support innovative D2C clean beauty brands. We want to back authentic brands that address the unique requirements of the consumers. Natasha has built her business on the principles of transparency and innovation. The brand has served over 1 million customers to date. This is the fifth investment of our fund, the earlier ones being MyGlamm, Ustraa, LetsShave and Onelife nutraceuticals,” Sumit Keshan, Wipro Consumer Care–Ventures Managing Partner.