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New Deal


Announced

Advantage Smollan-backed IMA to merge with Home.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Sources

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Merger

Private

Majority

Friendly

Media Agencies

Pending

United Kingdom

marketing services

Domestic

Single Bidder

Acquisition

Synopsis

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Advantage Smollan-backed Intermarketing, a provider of marketing and advertising services, agreed to merge with Home, an advertising services provider. Financial terms were not disclosed. "We’ve admired Home for a long time. It’s an awesome agency with great people and a fantastic culture. This merger is all about growth and opportunity for our people and our clients. Like Home, IMA is already in a very healthy and profitable position and, despite Covid, it’s fair to say that we’re both flying," Steve Sowden, IMA CEO.

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